Kategorie: Company

A brand from Zurich with a French name? What stands behind it and where does the name actually come from?
In this entry we will highlight some facts about Julien de Bourg. So be curious.

Fact 1: Although the brand was not launched until mid-2018, the brand name Julien de Bourg has been around for more than 25 years.

The founders of the brand Julien de Bourg come from a family with a centuries-old watchmaking tradition.

Thus, several watches were already manufactured under the name Julien de Bourg in the 90s. However, these watches were never sold, but distributed to family members – as a kind of homage to the birth of their first son.

When we decided to launch our own watch brand at the market, we couldn’t help but revive the name and thus continue the family tradition.

Fact 2: According to our customers from Basel or Hamburg, the Julien de Bourg logo is inspired by Feldschlösschen or the Hamburg city crest. Both are wrong.

The logo of Julien de Bourg is plain and simple a part of our family crest.
We have more or less adopted the castle and the lettering from the initial brand. A modern coat of paint and simplified lines – and our trademark was finished.

So we personally stand behind our automatic watches, the materials processed and, last but not least, the quality of each of our watches, not only with our name but also with our family crest.

Fact 3: We are different from other watch brands – especially in this price range.

Julien de Bourg’s goal is to make automatic watches accessible to the broad public.

Automatic watches tend to be more expensive than quartz watches, and there are virtually no automatic watches on the market that offer convincing quality and aesthetics for less than CHF 300. Until now.

It’s been a year. A year full of new experiences and happy customers.

Exactly one year ago our online shop was born and the first watches went over the virtual counter.
We take our first anniversary as an opportunity to bring the Julien de Bourg Journal to life and to show you in this article who Julien de Bourg is and what we stand for.

The Julien de Bourg brand was founded by two siblings, my brother and myself. Our great-grandfather was a watchmaker. Our grandfather dedicated himself to the production of movements, first in Switzerland and then in the Far East. Before building the production plant in Seoul and later in Hong Kong, our grandfather George von Burg has built a watch case production in the States. This he then transferred to Asia since production costs were lower and the know-how was brought to Asia by himself.
The family owned movement production became the world’s third largest right after Seiko and Citizen.
Our parents then switched from producing single watch components to manufacturing complete watches for various jewelry and fashion brands for over 30 years. Knowledge and experience have been passed on from generation to generation and it is obvious that we, as the 4th generation, are also devoted to the watchmaking passion.

We never wanted to be just another typical watch brand on the market. We knew that we wanted to position ourselves differently. Our vision was to develop a quality product whilst being accessible to the broad public.
There are enough battery-powered (quartz) watches in the lower price segment on the market, which is why we wanted to offer our customers added value at a similar price.
This is how the idea behind Julien de Bourg was born.

We focus exclusively on automatic watches, watches without batteries.
We do this because we are convinced that we can offer a good quality with an appealing design without demanding the usual market margins. Only by our know-how of many years in the watch production and the reduced margin we can offer you these breath-taking prices.

Julien de Bourg not only stands for high quality automatic watches at an affordable price.
Julien de Bourg is a tribute to traditional watchmaking.
Julien de Bourg is a combination of tradition and modernity, of design and complexity, of quality and accessibility.

We are different. We are Julien den Bourg.